Credit where it's due — and where the channels diverge. My Amazon Guy has built a serious reputation in Amazon PPC. Viral Brand Works is the specialist for the next channel: TikTok Shop + Shopify, run by operators who've been doing this for 10 years.
The team at My Amazon Guy has been one of the most consistent Amazon PPC and SEO agencies in the industry. They've put in the years, built a real bench of Amazon operators, and they genuinely move the needle for marketplace-first brands.
If your business is 100% Amazon and you need deep PPC, listing, catalog and Seller Central expertise — they're a legitimate option, and we'll happily point clients in that direction when it's the right fit.
Different problem, different specialist. Amazon PPC agencies are built for the marketplace game. We're built for the channel that's quietly eating ecommerce attention.
A decade of operator experience in DTC + TikTok Shop, not retrofitted from Amazon services.
Affiliate program, hook frameworks, Spark Ads — everything built around the attention channel.
Fraction of the cost of boutique TikTok agencies. Skin in the game on the outcome.
We came over from heavy Amazon PPC. The VBW team got us 14 winning creator videos in the first month and 3 of them became Spark Ads doing 6:1 ROAS. Sage and the team know TikTok Shop cold.
We tried two other agencies before this. One was Amazon-first and didn't understand TikTok creators at all. VBW had us live with 22 affiliates in 3 weeks. GMV jumped 4x by month 2.
You can tell these guys have actually run brands, not just managed accounts. The hook teardowns alone were worth the retainer. We rank for our category on TikTok Shop SEO now.
The micro creators they sourced felt native to our category. None of that sponsored AF vibe. Affiliate revenue is now bigger than our Meta channel.
Took us a minute to keep up with how fast they ship content tests. Once we synced on approvals we hit a winner in week 4. Knocked off a star only because the dashboard could be cleaner.
Other agencies promised Spark Ads and ran them like normal TikTok ads. VBW only boosts content that already proved itself organically. ROAS held above 3.2 at scale.
We were Amazon-only for 6 years. They mapped out how TikTok would feed our branded search on Amazon and it actually played out. Branded search up 38%.
Direct line to the founder, no account-manager telephone game. Strategy calls felt like sitting with an operator, not an agency rep.
Honestly the wins were there. We were slow on sample shipping and product feedback which delayed our first viral hit. Once we got our act together the channel popped. That's on us, not them.
Got priced at $14k/mo by another shop. VBW delivered more creators, more content, and more revenue at a fraction of that. No upsell games.
The framework is real. We just didn't approve creator briefs fast enough and missed two trend windows. When we did move quick, the videos performed. Mediocre review is on our execution, not theirs.
Our product page started showing up on TikTok search for category keywords. I didn't even know that was a thing. Sales tail is way longer than Meta.
If you treat TikTok Shop like a side project it won't work. We kinda did at first. Once we leaned in and shipped product weekly, the channel scaled. Their playbook is right, you just have to actually run it.
Worked with one of the top-name TikTok Shop agencies before. Slower, more expensive, less hands-on. VBW felt like an operator partner instead of a vendor.
They taught our internal team how to write hooks. That alone changed our content output. CTR on Spark Ads doubled.
Reviewing fairly — the strategy and creator sourcing were great. We weren't shipping samples on time and our product had a packaging issue that hurt repeat purchase. Not their fault. Would re-engage once we fix our ops.
We were paying a six-figure retainer at a previous shop. VBW delivered more revenue at a quarter of the spend. Plain and simple.
Most TikTok Shop agencies are repackaged Amazon shops or generic social agencies. VBW is the only team I've worked with that lives in TikTok Shop daily.
If you want to squeeze more out of Amazon PPC, talk to My Amazon Guy. They've earned their reputation in that lane.
If you want to build the channel that's pulling attention away from Amazon — TikTok Shop, creator commerce, Spark Ads, Shopify — that's what we've been doing every day for 10 years.
Most brands shouldn't pick one. They should run both, with each agency in its specialty.
Veteran Amazon PPC, SEO and catalog operators.
10 years specializing in creator commerce, Spark Ads and DTC scaling.